When we hear “digital,” we automatically think of screens, Wi-Fi, and social media — so the idea of doing digital marketing offline might seem quite confusing at first. But the truth is that while the actual execution of digital marketing happens online, the seeds of it can actually be planted in the offline world. Think about it: when you run into someone at an event and tell them to check out your Instagram or scan a QR code to visit your website — that’s offline interaction supplementing your online efforts. Even when you hand out a business card with your social media handles or website address on it, you’re creating a bridge between offline touch and online engagement. The offline world still remains a significant driver of relationship-building, trust and awareness — it just pushes them into your online space. No, digital marketing isn’t “done” offline in the technical sense, but offline touchpoints can be fantastic ways to extend your online reach. At the end of the day, it’s all about how you bring the two worlds together — because that’s where real magic occurs